In Alecsandria a special division deals with SEO, digital marketing, social and media marketing and digital transformation, with the awareness of having followed the whole process of growth of the media from their origin to today.
We deal in particular with:
– Social and geo marketing to create effective campaigns through the most important social networks
– Integrated and cross strategies
– Viral marketing, also through Advergame, Social Game (games for Facebook), Prize games
– Integrated communication strategies (Google, Facebook, Twitter, Linkedin)
– Creation, management and monitoring of fan and group pages (social media monitoring)
– Search Engine Optimization (SEO) on the main engines. The term SEO indicates all the activities useful for obtaining the best detection, analysis and reading of the website by the search engines, so as to improve the positioning of the pages of a site on the same engines.
– Web marketing campaigns, keyword advertising (Google, Instagram, Facebook, YouTube)
– Video channel management (YouTube and Vimeo), relying on a team dedicated to video editing